Ralph Lauren

The Ralph Lauren brand exudes timeless elegance & sophistication. Their images encapsulate the brand's quintessential Americana aesthetic, blending classic elements with a modern twist. The settings are chosen to reflect the brand's penchant for understated luxury and refined living. The clothing looks like it’s woven just for that particular model. None of this is accidental and our studio plays an integral part in executing this vision. The color palette must be muted but never dull. Each fabric must fit well but look comfortable, tasteful, and unique. The mahogany wood needs to appear a touch weathered but not worn out. Ralph Lauren often uses traditional film photography, which although a challenge to the retoucher pays off with its distinctive photographic grain and beautiful aesthetic.